A big misconception I hear regarding flash is its negative connotation regarding search engine optimization. And flash gets a foul rap because of it. many people have asked me regarding flash and have heard the rumors and concerns regarding how it'll hurt your web site when it involves SEO. The short answer is yes it'll. but that does not mean you want to back aloof from flash entirely. In fact, flash can greatly enhance the visual aspect of your internet web site. this text will clear up all of the misconceptions regarding flash and SEO.
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Search engines do not appear to be ready to crawl text that's embedded throughout a flash object. The search engines are solely ready to crawl static HTML text on a webpage. there is possibly a way to induce around this, but it's in no manner undoubtedly definitely worth the hassle. And since the on page text is so necessary to the search engine and is imperative for seo, this will ought to be easy, static HTML text. maybe at some purpose the google, yahoo and conjointly the choice search engines will revise their search engine spiders to crawl flash text further efficiently, but at the moment it does not work that manner.
Links
Another necessary aspect of seo is links and your internal internet web site linking strategy. The search engines ought to crawl links in your sites and any links embedded in flash objects additionally can't be crawled. If your navigation contains flash buttons and flash links, then as manner as a result of the crawlers are concerned, your page contains no inbound or outbound links. As manner as seo cares, this will be a negative as a results of it limits your page rank. you want to increase your internet site’s overall page rank by developing a solid internal linking strategy and deep link to various pages on your web site. If the search engines do not acknowledge this linking strategy, it's going to merely acknowledge the positioning as being solely some pages, or worse only one page.
Recommendations for flash
The we've got a bent tobsites that we have a tendency to vogue produce use of flash moderately. Our flash displays do not skimp on visual vogue and at constant time do not increase loading time. At constant time, we've got a bent to do not embrace any necessary SEO factors among the flash object so it simply adds another visual piece to the net web site puzzle. Your internet web site should look skilled and visually appealing and flash can facilitate with that. there isn't any would really like for a protracted flash intro as a result of it solely aggravates users (most, if not all, users hunt for the “skip intro” button in order that they'll get to the website). usually it causes them to depart as a results of they're doing not have to be compelled to take a seat through a protracted and drawn out flash intro, to not mention the particular proven fact that flash intros take awhile to load on the page. By using flash moderately, your web site will not load slowly (which may be a burden for users and search engines), your website will look visually appealing and you will not negatively impact your web site for search engine optimization.
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